Image to comeA line of Feast of Africa trucks, or one truck shot heroically against open sky

Franchise, the model

Own a franchise. Be part of Feast of Africa.

We are not franchising restaurants. We are franchising a truck that carries five brands, opens in months rather than years, and goes where the demand already is.

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The model is the truck.

Everything we franchise resolves to one unit. The truck is the smallest complete version of the whole company: all five brands, one operator, one territory.

Your territory
The Truck One unit. One owner.
Jollof Rice Suya Hotline Kilishi Zobo Kunu Zaki
The truck carries

All five brands, from day one.

The truck serves

Daily trade in your territory.

The truck travels

Festivals, corporate sites, campuses and Suya Fest.

The truck scales

Add a second unit once the first is running.

What comes with the franchise

The five packaged Feast of Africa brands a franchise owner carries

The five brands.

Full licence to trade under Jollof Rice, Suya Hotline, Kilishi, Zobo and Kunu Zaki in your territory.

Image to comeSpice blends being weighed and bagged

Recipes and spice blends.

Our in-house blends, supplied. The recipes stay consistent because the ingredients do.

Image to comeTruck fit-out in progress, or finished livery

The truck build.

Specification, livery and fit-out guidance so every unit looks and works the same.

Image to comeTraining on the grill, hands-on

Training.

Kitchen, grill, service, packaging and daily operations, delivered before you open.

Image to comeStock arriving, cases being checked

Supply line.

Access to our suppliers and blend production, with terms that reflect group volume.

Image to comeLaunch day, branded signage and a crowd

Brand and marketing.

Assets, launch campaign, social templates and a listing on this site.

Five steps to your own truck

1

Apply

Tell us your city, your background and your timeline.

2

Talk it through

An introductory call, then the full information pack and disclosure documents.

3

Confirm your territory

We check the market, agree the boundaries and sign.

4

Build and train

Truck fit-out and operator training run in parallel.

5

Open

We are on the ground with you for your launch week.

Apply to Own a Truck →

Who we are looking for

Who this is for

You do not need a restaurant background. You need to be hands-on, credible in your own community, and serious about running the unit yourself rather than from a distance.

A strong fit looks like

✦

Someone who wants to operate, not just invest

✦

Access to the capital required for the unit, with figures in the information pack

✦

A city, suburb or campus you actually know

✦

Patience for food standards and paperwork

✦

Belief that this food deserves better distribution than it currently gets

Image to comeA franchise owner working, not a stock businessperson
Image to comeClean world map graphic: operating territories in one colour, open territories in another

Where we are going

A Canadian company, opening globally

We are based in Canada and franchising worldwide. Priority territories are anywhere with an African diaspora and no serious operator, which is most places.

Now open for applications

Canada United States United Kingdom West Africa

If your city is not listed, apply anyway. Territories open in the order people ask for them.

Questions

No. We train every operator from the beginning. What we cannot train is work ethic and local knowledge.

The full breakdown, franchise fee, unit cost, working capital and ongoing fees, is in the information pack, which we send after an introductory call.

Yes. The model was built to travel. International territories are assessed for supply, food regulation and demand before we sign.

Yes. The portfolio is the product. Local menu additions can be discussed once you are trading.

Yes, once your first unit is running to standard. Most multi-unit owners start here.

Not at this stage. The truck is the unit and keeping that consistent is what makes the system work.

It depends on truck build and local permitting. We give you a realistic timeline for your market on the introductory call.

Your city is open. For now.

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